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Commercial Strategy Stories - Page 6

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Commercial Strategy stories

IDeaS unveils new metric to target hotel promo spend
Data Analytics

IDeaS unveils new metric to target hotel promo spend

IDeaS adds daily 'Potential to Influence' score to Spotlight, helping hotels target promo spend where demand can still be shifted.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026
Zitcha appoints Phil Bonanno as APAC Commercial Director
Software-as-a-Service

Zitcha appoints Phil Bonanno as APAC Commercial Director

Retail media platform Zitcha has named former Meta executive Phil Bonanno APAC Commercial Director to drive its Asia Pacific growth strategy.

By Mark Tarre • 3 min read • Mon, 2nd Mar 2026
ShiftCare earns USD $20,000 via Xero referral push
Fintech

ShiftCare earns USD $20,000 via Xero referral push

ShiftCare nets over USD $20,000 from Xero referrals after baking accounting recommendations into onboarding and in-app workflows.

By Karen Joy Bacudo • 4 min read • Thu, 26th Feb 2026
TCL leads Winter Olympics sponsor engagement in UK
Digital Transformation

TCL leads Winter Olympics sponsor engagement in UK

TCL tops Winter Olympics sponsor surge in UK, driving a 30% jump in open-internet engagement, ahead of Deloitte and Omega.

By Sofiah Nichole Salivio • 3 min read • Wed, 25th Feb 2026
Zitcha names Steve Biddle Chief Commercial Officer
Marketing Technologies

Zitcha names Steve Biddle Chief Commercial Officer

Zitcha hires former Meta retail media leader Steve Biddle as Chief Commercial Officer to drive global growth in its retail media platform.

By Sean Mitchell • 3 min read • Mon, 23rd Feb 2026
Rise at Seven hires Matt Holmes to drive AI era reset
Digital Transformation

Rise at Seven hires Matt Holmes to drive AI era reset

Rise at Seven hires Matt Holmes to lead integrated strategy as it overhauls its model for an AI-driven, search-first growth phase.

By Mark Tarre • 3 min read • Fri, 20th Feb 2026
EY maps hyper-velocity AI priorities for tech during 2026
DevOps

EY maps hyper-velocity AI priorities for tech during 2026

EY urges tech leaders to pursue AI-fuelled deals, agentic systems and sovereignty-by-design as 2026 competition and security pressures grow.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Yaspa names Justin Fraser Chief Revenue Officer for growth
Gaming

Yaspa names Justin Fraser Chief Revenue Officer for growth

Yaspa appoints payments veteran Justin Fraser as Chief Revenue Officer to drive global growth of its open banking and AI payments platform.

By Sofiah Nichole Salivio • 4 min read • Thu, 12th Feb 2026
CFOs boost tech, sales & AI as headcount growth slows
Manufacturing

CFOs boost tech, sales & AI as headcount growth slows

CFOs are funnelling 2026 budgets into tech, AI and sales, while easing back on hiring, HR spending and rapid pay growth.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 11th Feb 2026
Camunda names Chris White Chief Revenue Officer amid AI push
Digital Transformation

Camunda names Chris White Chief Revenue Officer amid AI push

Camunda appoints Chris White as Chief Revenue Officer to drive sales and partner growth as demand for agentic AI orchestration accelerates.

By Sofiah Nichole Salivio • 3 min read • Wed, 11th Feb 2026
Cruxy appoints Rebecca Osman to drive global growth
Fintech

Cruxy appoints Rebecca Osman to drive global growth

Cruxy names Rebecca Osman CFO and COO to spearhead international expansion and deepen work with private equity-backed tech firms.

By Sofiah Nichole Salivio • 3 min read • Wed, 4th Feb 2026
Rapid7 names Simon Ractliffe to lead APJ security push
Cloud Security

Rapid7 names Simon Ractliffe to lead APJ security push

Rapid7 appoints veteran cyber leader Simon Ractliffe as APJ general manager to drive regional growth and deepen Microsoft-focused security.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 29th Jan 2026
Assured Data Protection expands Tony Giannini's remit
Data Protection

Assured Data Protection expands Tony Giannini's remit

Assured Data Protection widens Tony Giannini's role to unite global innovation with Americas channel strategy for MSP-focused growth.

By Sofiah Nichole Salivio • 4 min read • Thu, 22nd Jan 2026

Stories from Other Regions

Commercial Strategy stories

Tanium names Satyen Desai ASEAN Regional Vice President
Ransomware

Tanium names Satyen Desai ASEAN Regional Vice President

Tanium appoints Satyen Desai as ASEAN regional vice president to spearhead endpoint security growth amid rising hybrid work threats.

By Mark Tarre • 3 min read • Wed, 25th Feb 2026
Gallagher Security names Josh Arnold Chief Product Lead
Manufacturing

Gallagher Security names Josh Arnold Chief Product Lead

Gallagher Security appoints Josh Arnold as Chief Product Officer to steer global device, platform and service strategy amid rapid AI-led change.

By Mark Tarre • 3 min read • Tue, 24th Feb 2026
Cake.Shop hires Rhiannon Brown to lead commercial push
Digital Transformation

Cake.Shop hires Rhiannon Brown to lead commercial push

Cake.Shop hires Rhiannon Brown as Commercial Director in Sydney, targeting transparent programmatic growth with independents and brands.

By Mark Tarre • 3 min read • Wed, 18th Feb 2026
Willo hires Jim Berrisford to lead global partnerships push
Human Capital Management

Willo hires Jim Berrisford to lead global partnerships push

Willo names Jim Berrisford VP of Partnerships to drive global alliances after GBP £3 million backing and new UK office openings.

By Mark Tarre • 4 min read • Mon, 16th Feb 2026
Immediate launches IX agency for live brand events
Marketing Technologies

Immediate launches IX agency for live brand events

Immediate launches IX, a dedicated experiential agency using its live shows and media brands to create bespoke in-person campaigns for advertisers.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Feb 2026