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Commercial Strategy Stories - Page 5

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SAS names Deloitte, Microsoft & Intel as partner winners
Data Analytics

SAS names Deloitte, Microsoft & Intel as partner winners

Partners across consulting, cloud and distribution were rewarded for helping SAS expand customer reach and adopt its Viya data and AI platform.

By Mark Tarre • 3 min read • Fri, 17th Apr 2026
Backblaze names Anuj Kumar as chief revenue officer
Storage

Backblaze names Anuj Kumar as chief revenue officer

Demand from AI infrastructure is lifting Backblaze’s storage business, which grew 26% in 2025 and landed its first eight-figure deal.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 15th Apr 2026
Mail Metrics appoints Chief Revenue Officer Karl Kohler
Software-as-a-Service

Mail Metrics appoints Chief Revenue Officer Karl Kohler

The hire adds commercial firepower as the Dublin-based group targets growth in the UK, Ireland and Europe, and a USD $1 billion scale-up.

By Sofiah Nichole Salivio • 3 min read • Mon, 13th Apr 2026
Racing Bulls simulator launches in Cherry Edition livery
Partner Programmes

Racing Bulls simulator launches in Cherry Edition livery

Collectors can now buy a motion simulator mirroring Racing Bulls’ one-off Suzuka cherry blossom livery, as teams seek fresh merchandise revenue.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
New Relic names Wendi Sturgis to board for AI expertise
Software-as-a-Service

New Relic names Wendi Sturgis to board for AI expertise

Boards across software are seeking directors with AI and governance expertise as New Relic adds Wendi Sturgis to oversee its next phase of growth.

By Sean Mitchell • 3 min read • Fri, 27th Mar 2026
Asia-Pacific airlines lead global inflight Wi-Fi adoption
Digital Transformation

Asia-Pacific airlines lead global inflight Wi-Fi adoption

Passengers on Asia-Pacific legacy carriers are far more likely to get onboard internet, with 95% of fleets now partly or fully equipped.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 26th Mar 2026
Pullman Phuket boosts RevPAR after IDeaS RMS switch
Digital Transformation

Pullman Phuket boosts RevPAR after IDeaS RMS switch

Pullman Phuket Arcadia Naithon Beach lifts market share with IDeaS G3 RMS, driving a 10.3% RGI and 10.5% RevPAR increase year on year.

By Sean Mitchell • 4 min read • Tue, 24th Mar 2026
LivTech adds CMO & CRO to drive healthcare tech growth
Software-as-a-Service

LivTech adds CMO & CRO to drive healthcare tech growth

LivTech names new marketing and revenue chiefs to spearhead its next growth phase in healthcare tech for long-term and in-home care.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 13th Mar 2026
Unlimit names Irene Skrynova CEO of global payments
Data Protection

Unlimit names Irene Skrynova CEO of global payments

Unlimit appoints Irene Skrynova CEO of global payments to unify its processing, product and tech as it pivots to financial infrastructure.

By Karen Joy Bacudo • 4 min read • Wed, 11th Mar 2026
DangleAds names Saurabh Wason Assistant Vice President
Marketing Technologies

DangleAds names Saurabh Wason Assistant Vice President

DangleAds appoints Saurabh Wason Assistant Vice President, business development, to spearhead partnerships, market expansion and ad product growth.

By Sofiah Nichole Salivio • 3 min read • Fri, 6th Mar 2026
Moving the goalposts: Why the CRO role needs a rebrand
Data Analytics

Moving the goalposts: Why the CRO role needs a rebrand

Fintech must retire the heroic closer myth: today's CRO is a data-led architect of long-term, cross-functional revenue growth.

By Anna Porra • 5 min read • Thu, 5th Mar 2026
Three hard truths about being a woman in tech
Marketing Technologies

Three hard truths about being a woman in tech

Women are entering tech in greater numbers, but real power lies in shaping revenue, strategy and growth, not just filling headcount targets.

By Sarah Lawson Johnston • 4 min read • Thu, 5th Mar 2026

Stories from Other Regions

Commercial Strategy stories

Brand as a revenue multiplier in enterprise sales
Hyperscale

Brand as a revenue multiplier in enterprise sales

Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.

By Patrick Keenan • 4 min read • Thu, 16th Apr 2026
CloudClevr revives acquisition strategy after integration
Customer Experience

CloudClevr revives acquisition strategy after integration

After 18 months of integration, the UK managed service provider says improved recurring revenue and retention leave it primed for fresh deals.

By Joseph Gabriel Lagonsin • 3 min read • Mon, 13th Apr 2026
Auxilion invests EUR €1.5m to grow advisory services
Digital Transformation

Auxilion invests EUR €1.5m to grow advisory services

Auxilion invests EUR €1.5m to expand advisory arm, hiring 12 specialists and targeting EUR €5m revenue amid rising demand for GRC support.

By Kaleah Salmon • 3 min read • Tue, 24th Mar 2026
Expleo names Alan Gallagher to lead life sciences push
Manufacturing

Expleo names Alan Gallagher to lead life sciences push

Expleo appoints Alan Gallagher to spearhead its life sciences expansion in Ireland, targeting pharma growth and digital modernisation.

By Sofiah Nichole Salivio • 3 min read • Wed, 11th Mar 2026
What it really takes to step into commercial leadership
Data Analytics

What it really takes to step into commercial leadership

Women eyeing commercial leadership in mobility need vision, data, resilience and courage to thrive and drive lasting change at the top.

By Laura Harewood • 5 min read • Thu, 5th Mar 2026