CMO stories
The cash will fund US research, a pancreatic cancer study and preparations for a urine-based cancer test launch as the company ramps up in America.
Clients across Latin America should gain broader access to Adobe implementation support as Stagwell deepens its digital transformation push.
The deal gives the independent agency AI tools to sharpen creative testing and campaign optimisation as marketers demand clearer performance insight.
Recognition for Ecommpay's rebrand and AI-led marketing comes as the payments firm is named a finalist in three award categories.
Demand for integrated marketing services is rising as enterprises seek measurable AI returns, with Infosys among 29 providers rated by Everest Group.
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.
The new audio mark is set to run across offices, apps and customer touchpoints as Tech Mahindra standardises its global brand image.
APAC customers are fuelling LogicMonitor's AI growth, with Australia among the earliest adopters of its Edwin AI platform.
Tighter e-invoicing and reporting rules are boosting demand for Vertex's tax software as it beefs up its senior team and AI push.
Rising demand for access-security tools lifted bookings 52% in the second quarter as the company crossed one million managed devices.
Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.
Enterprises face rising API traffic, tighter data controls and hidden costs as AI agents begin handling more workflows and queries.
Brands can now capture social engagement as customer data, as Klaviyo's new tool helps turn followers into consented contacts across channels.
Poor workflows are leaving UK marketing teams short of time, with 45% spending at least a quarter of the week on admin.
Smaller businesses could gain board-level marketing expertise without full-time pay as demand grows for flexible senior leadership.
Marketers can now measure how AI systems rank their brands after Tracksuit added Hall's visibility tool to its tracking platform.
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Marketers are under pressure to prove returns sooner, driving demand for tools that test ad spending before budgets are committed.
Most UK mid-market service firms are failing to stand out, with IT suppliers among the least distinctive and most easily overlooked.
Only 27% of UK marketing leaders always review AI-generated content before use, leaving customer-facing material open to errors and reputational risk.
